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Apple has decided to close its official app store for memes, leaving its meme server for the public to use.
Apple CEO Tim Cook, speaking to reporters on a conference call Tuesday, said that the decision is meant to help protect the company’s reputation in the meme world.
Apple removed its official server for memes from its App Store last year.
The decision was made in the wake of the discovery that some users were using the app to create memes that were fake or misidentified as official content.
The move was criticized by those who had found that some of the content had been edited, and by other users, who argued that it was not a fair use.
Apple said in a statement that it is “fully cooperating” with the investigation.
“We will continue to investigate all of these allegations to ensure that Apple is doing everything possible to protect the public from copyright infringement,” Cook said.
